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The Humanities Conference 2003

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Presentation Details

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Indigenous Art on the Global Market: The Maori Cultural Trademark and the Need for a Critical Analysis of ‘Difference’

Dr Chris Prentice.

This paper explores the uses and implications of the recently developed system of trademarks for Maori cultural products, designed to denote, promote and protect authenticity and quality in the context of mass-production of ‘fake’ Maori artifacts for the tourist and consumer market. I argue that as a strategy for the protection of indigenous cultural and intellectual property rights, the trademarks risk simply intensifying the existing political economy of globalisation. There arises for the Humanities a need to develop an effective critique of the implications of a liberal democratic framework, and of a discourse of development, for indigenous politics.


Dr Chris Prentice  (New Zealand)
Senior Lecturer
Department of English
University of Otago

Chris Prentice teaches postcolonial literatures and cultural studies and researches in the area of the politics of cultural difference in the context of globalisation

  • Maori
  • Cultural Trademark
  • Indigenous Politics
  • Globalisation

(30 min Conference Paper, English)