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The Humanities Conference 2003

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Rhetoric, the 'Average Person,' and the Revision of the American Vision

Steve Hecox.

After the fall of the Soviet Union, then U.S. President George Bush helped popularize the concept of a ‘new world order.’ As a ‘next world order’ is being considered at this conference, the vision of the father has fallen to the son, and with respect to the position of the United States and the rest of the world, the concepts of the son seem far removed from that of the father. Currently, Americans are looking at the world in ways that they haven’t since World War II. They are also living in fear in ways they haven’t since that time as well.

In this paper, I explore the ways in which the current President Bush and his administration have used principles espoused by rhetoricians from Aristotle to Burke to reposition the United States and its citizens with respect to their vision of themselves, the world, and their position in it.


Steve Hecox  (United States)
Assistant Professor
Department of Humanities
New Mexico Highlands University

I am an Assistant Professor of Rhetoric and Composition at New Mexico Highlands University.

  • Rhetoric
  • History

(30 min Conference Paper, English)