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The Humanities Conference 2003

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Presentation Details

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Globality, Media Dependency and Media Maintsreaming

Xiaohui Pan.


This study attempts to examine the manifestation of globalization at the individual level (globality) and its relationship with media consumption. To investigate such a relationship, this study will first construct an index of attributes of individual globality and then correlate it with individuals media consumption. Guiding this investigation is a conceptual framework that incorporates the media system dependency theory and the mainstreaming thesis of the cultivation theory, two well-established mass communication theories.

The research method for this study is a random-sample survey. Three cities Chinese cities are selected as the sites of this study based on their geopolitical location, level of economic development and access to both overseas and domestic media.

Presenters

Xiaohui Pan  (China)
Full time graduate student, Ph.D candidate
English and Mass Communication Department
City University of Hong Kong

In 1987, I graduated from Harbin Institute of Technology with a master degree and started my teaching career in this university in China. In 1996, I was promoted as an associate professor. Between 1998 and 1999, I was in Cal State, Fullerton, U. S. A., as a visiting professor sponsored by China’s Education Committee.
From 2001 to now, I took my Ph.D program in City University of Hong Kong on mass media.

Keywords
  • Globality,
  • Media role
  • Media dependency
  • Mainstreaming



(30 min Conference Paper, English)